Rhudenew Exclusive Behind-the-Scenes Look at the RHUDE Fall/Winter 2024 Show A jaunt to the English countryside where he ended up without phone signal was the start of this collection in which he layered the idea of a hunting retreat, Ivy League preppy tropes and American utility. It lent credibility to Villaseñor’s desire to signal Rhude […]
Despite the difficult time Rhuigi Villaseñor is having, he continues to deliver a RHUDE collection that is personal to him. The Filipino-American presents his latest Spring/Summer 2024 just a little over two months after he announced his exit from Bally as their creative director. Just last week, he was also accused of “mishandling funds” by […]
Less than 10 years after its launch, Rhuigi Villaseñor has managed to bring Rhude to the Olympus of luxury streetwear. A brand that has gone beyond the simple concept of a brand, remaining authentic and faithful to its roots but at the same time becoming almost a status symbol for internationally renowned artists and musicians. […]
At this point, collaboration culture has hit such a fever pitch that the unexpected pairing is becoming a subgenre unto itself. You’ve got streetwear statesmen like Hiroshi Fujiwara teaming up with Loro Piana, up-and-coming Chinese label 8on8 joining forces with the thoroughly Italian crew at Canali, and cult Japanese footwear brand Hender Scheme bringing its […]
Get to know Rhude, the latest brand to join the Coggles family. Showcased as ready-to-wear collections, Rhude clothing combines American iconography with nostalgic references throughout. Popular amongst the likes of ASAP Rocky, The Carters, The Weeknd and Daniel Kaluuya – to name a few – Rhude is, for sure, a brand to add to your […]
When Rhude launched officially in 2014, a few factors were at play. There was the still-explosive growth of social media, of course. But there was also a scene forming in L.A. When Villaseñor talks about the early moments of his brand, he takes pains to note that he’s also speaking about “my peers and my […]
Paris fashion fortnight in JANUARY 2020 began with an apocalyptic warning. “Our Mother Earth will not be able to support life, we will not be able to breathe … If we don’t open our hearts and our minds, it’s the End,” a disembodied voice intoned as hot Hollywood label Rhude made its Paris debut. The […]
R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections. Designed from a narrative standpoint R H U D E is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los […]