When Rhude launched officially in 2014, a few factors were at play. There was the still-explosive growth of social media, of course. But there was also a scene forming in L.A. When Villaseñor talks about the early moments of his brand, he takes pains to note that he’s also speaking about “my peers and my […]
Paris fashion fortnight in JANUARY 2020 began with an apocalyptic warning. “Our Mother Earth will not be able to support life, we will not be able to breathe … If we don’t open our hearts and our minds, it’s the End,” a disembodied voice intoned as hot Hollywood label Rhude made its Paris debut. The […]
R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections. Designed from a narrative standpoint R H U D E is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los […]