R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections. Designed from a narrative standpoint R H U D E is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los […]
“Looking back at the collection, I didn’t see it as a transition from day looks to evening looks, but as a transition from our beginnings to where we are now. And you could see the maturity: from the Swarowski shirts of the old days to the formalities of tailoring. It’s the evolution of our maturity”, […]
Rhude’s recent seasons on the Paris Fashion Week menswear calendar, observed Rhuigi Villaseñor, “have been a great, great honor.” He added: “And now I think for our next frontier, what makes sense for us is to present in a way that allows us to showcase lifestyle.” Villaseñor said this in front of one of the […]
Villaseñor presented two seasonal collections while he was there. His debut in September 2022 was the first runway show Bally held since 2002. Bally CEO Nicolas Girotto said that he admired Villaseñor’s “multidisciplinary approach, with his background in art; his love for craftsmanship, music, travel, and designs; and his ability to engage and build community […]
Rhudenew Exclusive Behind-the-Scenes Look at the RHUDE Fall/Winter 2024 Show A jaunt to the English countryside where he ended up without phone signal was the start of this collection in which he layered the idea of a hunting retreat, Ivy League preppy tropes and American utility. It lent credibility to Villaseñor’s desire to signal Rhude […]
The designer behind the Los Angeles-based streetwear company Rhude, a favorite brand of Jay-Z, Justin Bieber, LeBron James, Saweetie and many other celebrities, was accused in a federal lawsuit this week of raiding company funds to live like one of his rich and famous clients. The owner of a minority stake in the clothing line […]
The Rhude x McLaren collaboration is a fusion of two iconic worlds – the avant-garde aesthetics of Rhude and the cutting-edge engineering of McLaren. This groundbreaking partnership brings forth a collection that marries high fashion with automotive prowess. With Rhude’s distinctive style and McLaren’s legacy of innovation, each piece in this collaboration is a testament […]
Despite the difficult time Rhuigi Villaseñor is having, he continues to deliver a RHUDE collection that is personal to him. The Filipino-American presents his latest Spring/Summer 2024 just a little over two months after he announced his exit from Bally as their creative director. Just last week, he was also accused of “mishandling funds” by […]
Less than 10 years after its launch, Rhuigi Villaseñor has managed to bring Rhude to the Olympus of luxury streetwear. A brand that has gone beyond the simple concept of a brand, remaining authentic and faithful to its roots but at the same time becoming almost a status symbol for internationally renowned artists and musicians. […]
At this point, collaboration culture has hit such a fever pitch that the unexpected pairing is becoming a subgenre unto itself. You’ve got streetwear statesmen like Hiroshi Fujiwara teaming up with Loro Piana, up-and-coming Chinese label 8on8 joining forces with the thoroughly Italian crew at Canali, and cult Japanese footwear brand Hender Scheme bringing its […]
Get to know Rhude, the latest brand to join the Coggles family. Showcased as ready-to-wear collections, Rhude clothing combines American iconography with nostalgic references throughout. Popular amongst the likes of ASAP Rocky, The Carters, The Weeknd and Daniel Kaluuya – to name a few – Rhude is, for sure, a brand to add to your […]